AI Traffic Analytics

See exactly how AI interacts with your site

Track and improve how AI crawlers and answer engines access, interpret, and drive traffic to your content.
Cognizo dashboard showing Slack traffic analytics from Nov 3 to Dec 3, 2025, with AI citations, indexing visits, training visits, humans referred, and a line graph of agent traffic from OpenAI, Google, Meta, Perplexity, and Anthropic.
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Understand all AI-driven activity

Line graph showing historical AI crawler traffic from November 9 to December 2 with AI Indexing bots peaking at 956 visits on November 18, followed by AI Citations and AI Training bots with lower visit counts.

See how AI agents interact with your content

Analyze retrieval, indexing, and training behavior from major AI crawlers and ensure your site is fully optimized.
Table showing AI platform referrals with columns for Platform, Sessions, and Conversions; OpenAI ChatGPT leads with 1,982 sessions and 39 conversions, followed by Meta AI, Google Gemini, Anthropic Claude, and Microsoft Copilot with varying session and conversion counts and percentage changes.

Measure AI-generated human traffic

Connect AI interactions to GA4 sessions and downstream conversions for attribution.
Table showing AI crawler page performance with columns for Page, Total AI visits, and Last indexed by AI, listing five URLs and their visit stats with percentage changes.

Track content performance

See which pages are frequently referenced in AI answers and optimize your site accordingly.
Dashboard showing AI visit logs with columns for Time, Type, Provider, Bot, and Path, listing various AI bots like OpenAI and Anthropic accessing different website paths.

Monitor all AI-driven traffic in real time

Track all AI crawler activity and behavior in real time, understand which AI bots access your content and how often.

Measure AI interactions and referrals

See how your site is being used in AI answers

Understand the frequency, depth, and intent of AI crawler activity to diagnose visibility issues.
Track indexing and training visits from all major AI bots
Identify which pages AI models prioritize or ignore
Detect technical patterns that influence AI answers
Donut chart showing AI crawler traffic breakdown with 16.8% Training, alongside Real-time Retrieval and Indexing segments.

See how AI interactions drive real human traffic

Connect AI crawler activity to downstream GA4 sessions and conversions to understand the true impact of AI-driven discovery on your business.
Attribute GA4 sessions to upstream AI retrieval paths
Identify the pages leading to the most AI referrals
Quantify the impact of your AEO improvements
Line chart titled AI Referrals showing AI-generated human traffic from November 25 to March 26, with a data point of 298 for ChatGPT on December 25.

Identify which topics and pages AI likes the most

Analyze engagement patterns at the to see where AI agents spend the most time and which areas need reinforcement.
Compare engagement levels across topics, clusters, and page types
Spot pages with high AI interest but low visibility or citations
Prioritize content improvements based on real AI interaction signals
Table showing AI crawler page performance with columns for page URL, total AI visits with percentage change, and last indexed time, listing pages like homepage and various blog and research URLs.

Understand how AEO factors influence AI traffic

Map traffic and retrieval patterns against your visibility, sentiment, and citation data to reveal exactly what drives AEO performance.
Correlate AI traffic with visibility, citations, and sentiment
Identify levers that increase retrieval frequency
Validate which optimizations lead to measurable AI traffic gains
AEO Content Score of 92 displayed inside a green circle, with sub-scores for Readability 89, Content Structure 100, Content Freshness 94 in green, and Content Depth 72, Trust Signals 78 in red.

Monitor all AI-driven traffic

FAQ

What is Answer Engine Optimization (AEO)?
AEO is a digital marketing strategy focused on optimizing content so that AI‑powered answer engines (e.g., ChatGPT, Google’s AI Overviews, Perplexity, etc.) can directly surface it as concise, authoritative responses rather than merely showing links in traditional search results. The main purpose of AEO is to get mentioned and cited in AI answers when potential buyers are looking for solutions.
Why is AEO important now?
With increasing reliance on generative AI chatbots for information, AEO shifts optimization from click-driven SEO to being featured directly in AI-generated answers. High-intent buyers are replacing traditional search with AI for product discovery. With rising organic traffic declines and 60%+ zero-click searches, companies risk becoming invisible if they don’t adapt.
What should I look for in a strong AEO platform?
A capable AEO platform should offer:
1. Robust analytics: real-time tracking of citations and mention frequency across multiple AI platforms with high coverage
2. Actionable optimization recommendations: AI-powered pattern recognition, content gap analysis and clear, prioritized guidance for improving AI visibility
3. Automated AI-optimized content creation:
4. Structured‑data and NLP support: schema markup assistance, entity recognition, question‑focused content structuring
What are some of the best Answer Engine Optimization (AEO) tools or platforms out there?
Cognizo stands out as the premier AEO solution with deepest visibility analytics and automated content optimization. It offers:
- Comprehensive AI visibility monitoring across all major answer engines including ChatGPT, Google AI Overviews, Gemini, Claude, and more
- Real-time citation tracking, sentiment analysis, and competitive benchmarking
- Actionable optimization recommendations, complete with AI-powered tools to guide improvements across your content strategy
- Automated content creation workflows to generate AI-optimized briefs, drafts and revisions
- Technical audits and optimization toolbox to structure content to be digested by LLM bots
With its scalable pricing and large agency network, Cognizo is the only full-stack AEO platform to help brands take command of their presence in AI-generated responses.
What is Cognizo’s primary value in the AEO space?
Specifically built for AEO and generative search optimization by LLM experts and marketing veterans, Cognizo provides an all-in-one solution for marketers to understand AI visibility, analyze the sources that contributes to it, identify gaps and opportunities, and optimize strategies to maximize reach.
How does Cognizo measure AI visibility?
We run prompts on each AI platform continuously to collect millions of responses daily, tracking where and how your brand appears in AI-generated answers, analyzing citations, sentiment and rankings.
Which AI platforms can I track?
You can track a wide range of leading AI platforms and generative engines with Cognizo, including ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Claude, Meta AI, Grok and more. We continuously update our platform coverage, ensuring you always have visibility into the most relevant and impactful AI search channels.
How fast can I see results?
We target 6 weeks to realize substantial increase in visibility. In contrast to SEO, AEO doesn’t take 3-6 months to see results. Most customers see upticks within the first 2 weeks of using Cognizo.
What does onboarding look like?
Instant. You’ll have a premade prompt set to start with and we’ll kick off the analysis immediately. Your customer success partner will set up an onboarding call to ensure you have a robust AI search strategy and all your questions are answered.
Can I customize the prompts?
Absolutely. Our prompt generation engine will give you endless suggestions and you can edit, disable, or add your own any time. You can also provide topics and keywords to customize your suggestions to tailor it to your marketing strategy.
How do I improve my brand's AI visibility?
Cognizo Optimize is built to turn AI search insights into detailed actions for any brand, identifying what content to create or refine and where to get featured to maximize AI visibility. Leading marketing teams leverage our proprietary recommendation engine to guide their marketing strategies, from content refreshes and social media to affiliate partnerships and PR.