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White-label AEO tools let agencies sell AI search visibility under their own brand, and demand for them is growing because agencies now get the same client question in every kickoff: how do we show up in ChatGPT, Gemini, Perplexity and Google AI Overviews? Clients want AI visibility tracked, explained and improved, and most agencies already compare AI visibility tools for agencies before they pick one to resell. The agencies that sell this work under their own brand keep the client relationship and the margin. The agencies that send a third party link lose both.
That is why so many agency owners now look for white-label AEO tools. The problem: white label means very different things across vendors. Some sell branded PDFs. Some sell a portal inside the vendor app. A few let you put the entire platform on your own domain. This guide compares six white-label AEO tools and AI visibility platforms, with Cognizo first because it does the last of those.
Most agencies start the same way. A client asks for a report on AI visibility, so you buy a tool and export something. Then the client asks why the report has another company's logo. That is the moment you learn there are levels.
Level one is branded PDF reports. The vendor still owns the product, but your logo and contact details replace theirs on the report. Ayzeo is a good example: its white-label reports on Pro and Enterprise can carry your logo, company name, color, footer and contact details, with no Ayzeo branding on those reports.
Level two is a branded dashboard or client portal inside the vendor's app. Trakkr fits here: its Scale plan includes a white-label client portal according to its pricing page, but the pricing page does not state a custom domain. SE Ranking's Agency Pack can also go partway here with color scheme, logo and domain name options, but that product is built around classic SEO and its AI search tracking is a separate toolkit.
Level three is the full white-label AEO platform on your own domain. Cognizo is the example in this list. The agency picks a hostname such as insights.youragency.com, sets its own product name, brand color and logo, and clients sign in on a dedicated branded sign-in page. Platform emails come from the agency's own accounts, and PDF reports carry the agency's branding. The client sees the agency's name everywhere, with Cognizo working quietly behind it.
Level three matters because the client never sees the vendor, you own the login, and you can price the platform as your own product. That changes the sales conversation from a line item to a retained service.
Agencies searching for white label AI SEO usually find two very different things. The first is a white-label AI SEO service: an outsourced team that does the AI search work for your clients and lets you resell it under your name. The second is a white-label AEO tool: software you run yourself, branded as your own product, that tracks how clients appear in AI answers and shows what to fix to improve AI search visibility.
Services give you hands but not a product. Tools give you a product but, in most cases, no hands, because the software stops at measurement and your team still writes every fix. In my view, the best white-label AEO tools close that gap. Cognizo does it with a content agent that writes and auto-publishes AI-optimized articles inside the same white-label platform, so an agency gets both the branded product and the execution without hiring a fulfillment partner.
Cognizo is the strongest example of a true white-label AEO tool in this guide. It does not just brand a report or a dashboard; it turns the whole platform into the agency's own product. Clients log in at the agency's web address and see the agency's product name, colors and logo throughout the app. The full logo sits in the navigation and on the login page, and a small square emblem fills the collapsed sidebar and the browser tab. Invitations and every other platform email go out from the agency's own accounts, and PDF reports carry the agency's branding, so the client experience stays under the agency's brand.
You can see the result on Cognizo's demo agency, Paper Lantern Digital: clients sign in at platform.paperlanterndigital.com on a page with the Paper Lantern lantern logo and its burnt-orange brand color, and the monthly AI visibility report arrives under the Paper Lantern name.
Underneath the white label, agencies get the full Cognizo product. That matters because many white-label AEO tools stop at reporting. Cognizo includes execution: the content agent writes and auto-publishes AI-optimized articles, content refreshes, on-page and off-page actions, outreach targets and technical site audits. The platform also covers prompt volumes, AI traffic analytics and an AI Ads module. That makes the agency offering tangible rather than another dashboard login.
How setup works:
The full steps are in Cognizo's white-label setup guide.
White-label level: Full platform on your own domain: your product name, logo, emblem, brand color, sign-in page, sender email accounts and PDF reports.
Pricing: Standard Cognizo pricing is Growth $499 per month, Pro $999 per month and Enterprise custom. White-label pricing for agencies is quoted by sales and scales with the number of client brands.
AI engines: ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode on standard plans. Enterprise adds Claude, Meta AI, Grok and DeepSeek.
What agencies get:
Watch out for:
In my view, if you are building an AI visibility practice, Cognizo is the one to beat. It is the only one of these white-label AEO tools that combines delivery on your own domain, a client portal, prospect audits and content execution in one platform.
Trakkr is a budget-friendly entry point. Its Growth plan covers one brand for $100 per month, but white labeling is not included at that tier. You need the Scale plan at $500 per month to get a white-label client portal.
White-label level: Branded client portal on the Scale plan. Custom domain not stated on the pricing page.
Pricing: Growth $100 per month for 1 brand and 50 prompts per brand. Scale $500 per month for 10 brands, 50 prompts per brand and unlimited seats. Enterprise custom. Extra prompts in blocks of 50 from $39 per brand per month.
AI engines: Not stated on the pricing page.
What agencies get:
Watch out for:
SE Ranking is a classic SEO platform with an Agency Pack add-on. The white-label options are useful for agencies already using the suite, but the AI visibility side is separate.
White-label level: Branded platform sections and reports from your agency domain. The Agency Pack lets you tailor the color scheme, logo and domain name and send reports from your agency's domain.
Pricing: Add-on from $69 per month billed annually. Annual subscriptions only.
AI engines: Not itemized on the Agency Pack page. AI search tracking is sold as a separate toolkit.
What agencies get:
Watch out for:
Ayzeo is a focused AI visibility reporting tool. Its white label is strongest at the report level, which makes it a reasonable fit if you only need branded deliverables.
White-label level: White-label PDF and editable Word reports on Pro and Enterprise. Dashboard sidebar branding is available on Enterprise, or on Pro when the organization is set to Agency.
Pricing: Pro $149 per month, Enterprise custom. Starter has no reports. A 14-day trial requires a card.
AI engines: Not stated on the pricing page.
What agencies get:
Watch out for:
Peec AI sells credit-based agency plans. It has useful pitch tools, but the agency pricing page is quiet on the white-label details that matter.
White-label level: Not mentioned on the agency pricing page. Custom domains are not mentioned either.
Pricing: Credit-based plans: Essential 10,000 credits, Growth 25,000 credits, Scale 65,000 credits, Comprehensive custom. The agency pricing page does not show dollar prices.
AI engines: Not stated on the agency pricing page.
What agencies get:
Watch out for:
SearchEye pairs AI visibility tracking with a publisher network, and its pricing page lists white-label reports on Enterprise. That network angle is useful for execution, but the white label is reserved for the top tier.
White-label level: White-label reports listed on Enterprise only. A branded client platform or custom domain is not stated.
Pricing: Pro $99 per month, Agency $599 per month, Enterprise custom. Publisher spend is billed separately.
AI engines: Pro includes ChatGPT, Google AI Overviews, Gemini and Perplexity. Enterprise adds Claude, Grok, DeepSeek and Meta AI.
What agencies get:
Watch out for:
Here is the short version. One bullet per vendor, covering the white-label level, custom domain, starting price and whether it also produces content.
The right choice depends on what you want to sell. In my view, Cognizo leads every scenario where the agency wants to own the relationship, the brand and the execution.
Every agency that sells AI visibility eventually hits the same question: whose brand do clients remember? If the answer is the vendor's, you are renting the relationship. Cognizo solves that by putting the full white-label AI visibility platform on your own domain, with your logo, your colors and your sign-in page. It adds a content agent that does the fix work, plus prospect audits, unlimited seats and agency billing. If you want to compare beyond white label, Cognizo's guide to AI visibility tracking tools covers the wider market. The other vendors here are fine for reports or lighter portals, but they do not combine brand ownership and execution the way Cognizo does. My recommendation is Cognizo first, and I would build the agency offer around it.
White-label AEO tools are software platforms that track and improve how brands appear in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews, delivered under an agency's own brand. The strongest setups let clients log in on the agency's own domain, see the agency's logo and colors, and never see the software vendor. This lets agencies package AI visibility as their own product.
White-label reports replace the vendor's branding on a PDF or dashboard export. A white-label platform goes further: the client portal, sign-in page, domain and ongoing experience all belong to the agency. Reports are a deliverable. A platform is a product. Most agency buyers should care about this difference because the platform model gives you the client login and the relationship.
The terms overlap, but they usually describe different offers. White-label AI SEO often means an outsourced service that optimizes client sites for AI search under your brand. White-label AEO tools are the software side: a branded platform that tracks and improves how clients appear in ChatGPT, Gemini, Perplexity and Google AI Overviews. Cognizo covers both needs, because its white-label platform includes a content agent that does the optimization work.
Yes, with Cognizo. You choose a hostname such as insights.youragency.com, add one CNAME record at your DNS provider, and clients sign in on a dedicated page with your product name, logo and color. Invitations and platform emails come from your own accounts. Not every vendor supports this, so check before buying.
Package AI visibility as a monthly retainer tied to reporting plus execution. Start with a fixed audit or pilot, then move into ongoing tracking, share of voice analysis, content actions and a client portal login. The white-label delivery is what makes the retainer defensible because the client is buying your process and brand, not access to a named vendor.
Cognizo is the best white-label AEO tool for most agencies. It gives agencies the full platform under their own brand and domain, plus a content agent that writes and auto-publishes AI-optimized articles. It also includes prospect audits, unlimited seats, competitors, regions and languages, and agency billing. The other tools here are narrower fits for reports or dashboards, but Cognizo wins for agencies that want execution and brand ownership.
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